The founders aim to channel unused gift card dollars into worthy causes.
CardFunder is an innovative giving platform that converts new or partially used gift cards into cash. There’s billions of dollars in garbage out there, and our revolutionary program aims to change that.”
— Russ Howard
Birmingham, Alabama, United States, March 30, 2022 /EINPresswire.com/ — Cardfunder, a new sustainable giving platform, provides a revolutionary way to raise money for schools, churches or other community groups. Founder and CEO Russ Howard sums up a simple concept: Billions of dollars in unused gift cards are wasted each year. Why not channel those funds to a good cause?
“Cardfunder is a innovative delivery platform that converts new or partially used gift cards into cash,” Howard says. “There’s billions of dollars in waste out there, and our revolutionary program aims to replace that.” With $3 billion in unused gift card funds More are wasted each year, totaling $40 billion over the past decade. In fact, 51% of American adults have at least one unused gift card, BankRate has found. The average person has $116 in these unspent funds, And 73% have had their gift card for a year or more. Nearly half of all American adults have lost access to the gift card because they let it expire, before the business ceases to use it. , or loses it.
Groups can quickly plug in to the Cardfunder platform, which delivers high yields with little or no investment. In contrast, traditional fundraisers often require a group to pay for the product they must sell—and setup can involve a lot of legwork. But with Cardfunder, groups pay no upfront, which means zero risk. “We provide every participant with just about a successful event a toolkit,” Howard says. “It is a simple process; There’s no extra cost.”
“We are a purpose-driven company that aims to innovate and accelerate delivery,” Howard says. “It’s fast, it’s easy, and it makes a meaningful impact without disrupting their other events.”
For Howard it’s much more than a great idea – it’s a mission and a calling. “I’m being inspired to do that,” he says. For 30 years, he has built a career working with innovative, high-growth companies and has been a leader in the secondary, buyback market. They devised the original GameStop buy-sell-business model nearly 25 years ago, focusing on ways to increase value for consumers. And his work focuses on alternative currencies and spending mechanisms. “So, it was a natural move for me,” he says. “I have a lot of experience finding an unused-forgotten item or item that can monetize massively.”
“Now, being able to take in the $40-plus billion dollars’ worth of waste in gift cards over the past ten years, which is growing at a rate of $3 billion-plus a year—being able to take that waste off the edge.” To be, find that untapped item, and monetize it for good — my background speaks for itself,” he insists.
How does the concept work? Cardfunder essentially provides an event-in-a-box with social media assets and other content that groups can print to share with people or add to newsletters. The groups choose a specific objective towards which the money will go and a time frame. Examples would include church missions, school trips, or buying new sports uniforms or equipment. Then, they begin promoting the program on their network with content shared by CardFunder. The platform’s social media support makes promotion extremely easy.
“These cards are collected, we process them, and then they are turned into cash that we send back to organizations,” Howard says.
This card drive can be one of the most attractive events held every year in the school or church. It does not replace current fundraising efforts; Instead, it amplifies them. Organizations can easily add gift card drives to their existing events calendar.
in present, Cardfunder is focusing on schools and churchesBut they plan to branch out to support nonprofits, youth sports teams, and other community causes.
“We are just a vehicle to support their mission and purpose,” Howard says. “There’s no risk; there’s no money upfront—it’s just a smooth, easy, fun process.”
visit for more information www.CardFunder.com
BankRate, 2021, “US adults total $15 billion in unused gift cards, vouchers, store credit”
GiftCards.com, “Top Gift Card Statistics”
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March 30, 2022, 14:00 GMT
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